museums in london Cuseum brings its AR museum tech to Pérez Art Museum Miami

Cuseum brings its AR museum tech to Pérez Art Museum Miami.
During the Pokémon Go craze, some museums plotted to lure in players by hyping up their usefulness as PokéStops. But Cuseum has found another way to integrate augmented reality with cultural institutions. It partners with museums to create AR apps that supplement the museum-going experience. Most recently, it teamed up with Pérez Art Museum Miami (PAMM) and artist Felice Grodin to create four location-based AR artworks for viewing at various spots in PAMM’s gallery space. The exhibit is called Invasive Species, and it will run through April 21, 2018.

Cuseum CEO and founder Brendan Ciecko says that it’s worked with over 100 museums, creating apps that complement existing exhibits by displaying animations or additional information over artwork.

“Every museum has a slightly different goal or vision in mind when it comes to experience, especially when it comes to AR,” said Ciecko in an email to GamesBeat. “In the case of Perez Art Museum Miami, the museum embarked on an artist-driven approach where AR acts as the new medium and channel for distribution. This means producing entirely new artistic works and delivering them in a way that most visitors haven’t experienced before.”

Grodin’s exhibit explores idea of climate change and geophilosophy, a school of thought that investigates how mental and physical space interact. One piece, “Terrafish,” features exotic jellyfish-like creatures, presenting the viewers with fauna that’s unexpected in their current environment.

museums in london Cuseum brings its AR museum tech to Pérez Art Museum Miami
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